Customer: LOHR

Area of intervention: Interactive design, graphic design.

An urban transport system designed for public/private use and for a number of different services, cristal is a new way to share mobility by facilitating journeys and optimising the use of a single vehicle, either for individual (self-service mode) or public (shuttle mode) use.

cristal's user interface involves first of all the definition, content, organisation and graphic creation of the vehicle's management module pages designed for the users and operators of the system. Beyond this, it also addresses the information, booking and system access applications.

For LOHR, HAIKU DESIGN took part from the creation of the cristal system in the definition, ideation, design studies and experiments concerning the strategy, the concepts, the vehicle, the brand identity, the handover stations, the user interfaces and the on- and off-line communications.

"Building on our group's traditional activities and its successes in the transport sector, cristal is a new step towards the mobility of the future", Robert LOHR - Chairman of the Lohr Group.

cristal's user interface was officially presented to the public for the first time in the "COP21 Solutions" exhibition at the Grand-Palais, Paris, in December 2015. It was implemented from the very first demonstration vehicles to be commissioned.

cristal and HAIKU DESIGN have received the following awards:

The 2012 Etoile de l’Observeur du design – awarded by APCI - the French Agency for the Promotion of Industrial Creation.
The 2016 Janus de la Prospective – awarded by IFD – the French Design Institute.