Customer : BIG MOUSTACHE
BIG MOUSTACHE offers its customers a monthly home delivery of an envelope containing the exact number of razor blades they need. While BIG MOUSTACHE primarily offers razor blade subscriptions, the offer does not stop there. The company wants to position itself as an online shaving specialist, and is gradually extending its range to include cream accessories, shaving brushes, bowls, gift sets and more. A range of razors to suit every need.
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Area of intervention
For BIG MOUSTACHE, HAIKU DESIGN and PBO DESIGN carried out a study of a razor handle that it would eventually like to offer its subscribers. The study included an analysis of the competition, the generation of ideas, the preliminary draft and the design project for the handle and its accessories. The design studies will be followed by the industrialisation of the product and its monitoring as soon as BIG MOUSTACHE is in a position to distribute it.
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