Customer : LOHR
Lohr is a privately-owned French group based in Alsace near Strasbourg. For over 60 years, it has been a world specialist in the design, manufacture and marketing of systems for transporting goods and people, and generates 80% of its sales from exports. With a global industrial footprint comprising six plants on three continents and 2,000 employees, the Lohr group is the world leader in car-carrier vehicles, is developing its piggyback transport business and is promoting projects to enhance mobility.
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Area of intervention
For LOHR, world leader in the car transporter market, HAIKU DESIGN is responsible for the design of the entire range of road convoys. Within tight technical and regulatory constraints, HAIKU DESIGN has created a strong, recognisable product identity, based on innovation, quality and safety, and applied to each model.
