Customer : LOHR
Lohr is a privately-owned French group based in Alsace near Strasbourg. For over 60 years, it has been a world specialist in the design, manufacture and marketing of systems for transporting goods and people, and generates 80% of its sales from exports. With a global industrial footprint comprising six plants on three continents and a workforce of 2,000, the Lohr group has secured its position as world leader in car carrier vehicles, is developing its piggyback transport business and is promoting projects to enhance mobility.
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Areas of intervention
The Cristal shuttle is designed to offer operators a modular mobility solution adapted to public transport. 100% electric, the Cristal offers a user-friendly, comfortable mobility experience that is accessible to everyone, everywhere. Thanks to its ‘public transport’ approach, the Cristal system can be used for a wide range of purposes: serving the first and last kilometres, replacing buses on existing lines or even transport on demand.
The Cristal solution is constantly adapting to passenger numbers (convoys of 1 to 3 shuttles). This comprehensive offering underlines its unique and highly innovative character. With its range of vehicles comprising the Cristal (manned shuttle) and the iCristal (autonomous shuttle), LOHR meets the mobility needs of local authorities, with or without a driver. These transport solutions can be used for new 100% Cristal or iCristal lines, or to complete the existing network by offering multiple uses: public transport or transport on demand. Designed and developed as a MaaS (Mobility as a Service) solution, Cristal and iCristal complement mass public transport and can be operated intermodally.
For LOHR, HAIKU DESIGN has been involved since the creation of Cristal in idea generation, definition, design studies and experimentation concerning strategy, concepts, the vehicle, brand identity, provision stations, user interfaces and online and offline communication.
The Cristal project was first presented as part of the Saint-Etienne Design Biennial in March 2013, and officially as part of the ‘COP21 Solutions’ exhibition in Paris at the Grand-Palais in December 2015.
Cristal and HAIKU DESIGN have won awards including:
– L’Etoile de l’Observeur du design 2012 – awarded by APCI – Agence pour la Promotion de la Création Industrielle – Find out more.
– The Janus de la Prospective 2016 – awarded by the IFD – Institut Français du Design – Find out more
In 2024, Cristal has been selected for the 4th edition of the Great Exhibition of ‘Made in France’ at the Elysée Palace.
