Customer : LOHR
Lohr is a privately-owned French group based in Alsace near Strasbourg. For over 60 years, it has been a world specialist in the design, manufacture and marketing of systems for transporting goods and people, and generates 80% of its sales from exports. With a global industrial footprint comprising six plants on three continents and a workforce of 2,000, the Lohr group has secured its position as world leader in car carrier vehicles, is developing its piggyback transport business and is promoting projects to enhance mobility.
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Areas of intervention
An urban transport system for dual public/private use and several services, cristal is a new way of sharing mobility by facilitating travel and optimising the use of the same vehicle either individually (self-service mode) or collectively (shuttle mode).
The cristal user interface firstly concerns the definition, content, organisation and graphic design of the vehicle management module pages for users and the system operator.
Secondly, it covers the demonstration of information, reservation and system access applications for future operators.
For LOHR, HAIKU DESIGN has been involved since the creation of the cristal system in the definition, idea generation, design studies and experimentation that concern the strategy, concepts, vehicle, brand identity, provision stations, user interfaces and online and offline communication.
The crystal user interface was officially presented to the general public for the first time as part of the ‘Solutions COP21’ exhibition in Paris at the Grand-Palais in December 2015. It will be implemented in the first demonstration vehicles to be put into service.
cristal and HAIKU DESIGN have been awarded :
– L’Etoile de l’Observeur du design 2012 – awarded by APCI – Agence pour la Promotion de la Création Industrielle.
– The Janus de la Prospective 2015 – awarded by the IFD – Institut Français du Design.
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