Customer : LOHR
Lohr is a privately-owned French group based in Alsace near Strasbourg. For over 60 years, it has been a world specialist in the design, manufacture and marketing of systems for transporting goods and people, and generates 80% of its sales from exports. With a global industrial footprint comprising six plants on three continents and a workforce of 2,000, the Lohr group has secured its position as world leader in car carrier vehicles, is developing its piggyback transport business and is promoting projects to enhance mobility.
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Area of intervention
The LOHR Group’s new logo, designed by HAIKU DESIGN and its partner PBo Design & communication, was not created from scratch; it is an evolution of its predecessor, reinterpreting it in the light of the times and looking to the future. Taking into account the diversity of the company’s activities and respecting its historic values, it affirms LOHR’s position in the world on a solid foundation and expresses its new organisation and new ambitions. The message conveyed by the new identity is multi-faceted, imbued with human values, quality, reliability and the will to win, which have been the foundations of LOHR for over 60 years.
The work carried out is part of a complete overhaul of the company’s visual identity, its activities, its subsidiaries, its websites, its product ranges and its various internal and external, online and offline communication applications.
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